Sunday, 19 April 2015

Content and Audience Research

Audience research
  • Age: 18+
  • Gender: any gender
  • People affected by drug and alcohol addiction (individual, friends and families)
  • Social Class: any social class
  • Religion: any religion
  • Interests: interested in social media, looking for help, NHS
  • location: East Anglia
Anyone can be affected by addiction no matter what age or gender you are, what social status you have, what job you have it can strike anyone at any time. There are many reasons why someone might get addicted; this could be down to stress, peer pressure, trauma, and any number of things.

It’s not only the individual addiction it affects, it also has a huge impact in the people around them i.e. friends and family.  It can severe relationships and push people apart. It is for this reason that I feel the services such as NRP are important and further encourages me to produce a promo video for them. Also I feel this point of help for family and friends is important and should be included in the video.

What services are available? Is there much competition?

NRP is a partnership of multiple services that help people in different areas. Similar services stretch across the country the main one being the NHS in general however it is evident from conducting primary research that there are few promotional videos for these services. Many of the videos I have viewed prior to filming have been more about informing the audiences on the effect of drugs as opposed to promoting a service.

 

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